Friday, March 07, 2008
Incredible Shrinking Cartoon Budgets
Aka: I may have no business sense but I ain't this dumb.
A very nice person contacted me about doing some two minute animated songs for a commercial tv show. Total creative freedom and total buyout of any characters created. The budget was so darn low it took my breath away, and I said no thanks.
The graph above is not adjusted for inflation. It shows how the price paid for a minute of animation has dropped from $60,000 to $2,000. If you broke that to an hourly you'd be wishing you had that McDonald's job!
The figures represent commercials at Snazelle Films in the 1970's, Ruthless People main titles in the 80's, typical Sesame Street budget in the 90's, a movie title I did a year ago, and the current offer. Admittedly there are no cels involved, but there's still ideas and work to do!