Sunday, November 09, 2008
Web Styles/Font Fashion
Two very different web sites, one for the Telluride Library, the other for a horse show in Sacramento. See how they're both using the fancy slightly retro script getting squeezed by other letters, with typographic decorations (in second one), and textural, almost wood block printing behind?
When I saw the library site I thought, "Gee, couldn't they have gotten that type laid out better?"
Then when I saw the horse show site I started thinking maybe this is a style, and if so there must be a bigger site or tv show where they're getting their inspiration. Look familiar to anyone? They even used an embedded font that resembled old time type setting, where letters aren't quite aligned.
I noticed in a number of pro Obama ads this campaign, that they were using 19th century lettering, often with a saloon feeling. Never thought that would come back as cutting edge. I guess it implies, um, history, straight truth, beer?
I may be building a simple horse site for my old trainers so I'm checking out the territory.